As consumer interest in environmentally conscious brands and products grows, so does the need for sustainable marketing. A 2020 study by IBM shows that more than 70% of consumers consider it at least moderately important. Furthermore, a Brand Finance study from 2023 showed almost 80% will spend less with brands that aren’t as sustainable as they claim.
There are many things that a business can do to be sustainable but they often come with challenges. Perhaps some sit outside of your control, such as making changes to the office space you are renting. Perhaps others aren’t within your financial or temporal budget.
The good news is, I enjoy marketing and I am passionate about ecology. So if you want to launch marketing projects that focus more on sustainability and demonstrating your commitment to serving the interests of the consumer rather than just the bottom line, get in touch!