Interdisciplinarity can be loosely defined as drawing on two or more distinct branches of knowledge to achieve a goal.
The concept isn’t without its critics, but you don’t have to look far to see the role it’s played in shaping the world.
Rachel Carson (1907 – 1964) combined science, ethics and storytelling and is known for starting the modern envrionmental movement.
Richard Feynman (1918–1988) was a renowned physicist whose multidisciplinary approach led to key discoveries
“In this age of specialisation, men who thoroughly know one field are often incompetent to discuss another.”
– Richard Feynman
More recently, the work of Ariely, Kahneman, and Tversky has shaped how we understand human behaviour—informing everything from marketing and design to economics and public policy.
With the pressures of climate, technology, and social change mounting, interdisciplinary thinking may offer individuals and organisations alike a path toward more sustainable and adaptable solutions.
Human-AI Symbiosis
A series looking at “AI opinions” on various subjects regarding creativity, the origins of thought and the future of of artificial intelligence and symbiosis between humans and AI.
Biology
If you want to become a leader in sustainable marketing strategy, is there a better subject to include in an interdisciplinary approach than biology?