This article provides an a look at the ongoing success achieved for Grupo Marcos Marco, a real estate and renovation company based in Benidoleig, Alicante.
The project aims to improve their online visibility, drive more traffic to their website and increase footfall to their branch. In short, this is done through creating new content and improving what already existed. As of May 2025 this includes improvements in both SEO and AIS (AI Search) results.
- Initial SEO Status
- The impact of SEO
- 40% Increase in Traffic
- AI Search Results
- Seven Benefits of the SEO Success… So far
Initial SEO Status
In March 2023, Grupo Marcos Marco had approximately 800 keywords and phrases ranking on Google. However, this number began to decline in April 2023. The team, dedicated to helping people buy, sell, and renovate homes, found little time to maintain their online presence.
SEO results often take time, typically a minimum of three months to show consistent improvements, and sometimes as long as a year. Therefore, it was not surprising that the decline continued for the first two months of the project.
In April the decline reached its lowest point of 194 keywords before we started to reverse the trend.
The impact of SEO
After four months the number of keywords that Grupo Marcos Marco rank for almost reached a 6 month high. By the sixth month, they surpassed a one year high, appearing on google for over 340 keywords, marking an increase of 10%.
Additionally in September, we saw the highest number of pages in the top 3 and SERP features ever achieved as well as in the top 10. Since breaking our record, we have since repeated this . Although it is always fluctuating, this has included top three results in Sweden and France.
40% Increase in Traffic
The screenshots above come from SemRush, which isn’t the most accurate tool, but it does help provide insight into your competitors and since Google’s changes we can see that a lot real estate agents have been hit hard at least in terms of keyword presence on goolge.
However, results from Google Analytics are more reliable and they show that the content that we have worked on has resulted in a 35-40% increase in traffic, with an engagement rate of approximately 80% – 10% higher than the site average.
AI Search Results
While it’s impossible to say exactly how AI search will evolve, the fact that artificial intelligence is becoming far more prevalent in our daily lives, it’s important to pay attention any developments in search tools that ChatGPT and the like will develop.
AI Search doesn’t work exactly the same way as a Google or other search engines, but so far we have seen content appear as the source for ChatGPT’s information.
As we continuously work together to update, refine and create new content, we also have to bear in mind how content will be used by any AI search queries.
Seven Benefits of the SEO Success… So far
It’s important to note that having more keywords on Google is only valuable if it translates to tangible results. The current SEO efforts have yielded several benefits:
- More Pages in Top 10 and SERP Features: The number of pages appearing in the top 10 search results and SERP features has increased, reaching levels never seen by Grupo Marcos Marco.
- Improved Authority Score: The website’s authority score has seen an improvement.
- Increased Website Visits: 40% increase in visits to the website.
- Higher Branch Footfall: There has been a greater influx of visitors to the physical branch.
- New Customer Discoveries: Customers are finding Grupo Marcos Marco through newly acquired search terms.
- Improved Engagement Rate: Newsearch terms are driving traffic with an engagement rate than the site average, approximately 80%.
- AI Search Results: Grupo Marcos Marco appearing as a source in ChatGPT sources