Grupo Marcos Marco – 40% Increase in Traffic with SEO
An overview of the ongoing progress working with Grupo Marcos Marco, improving their positioning on Google.
Post-Humanity: The Puppet Show
When we think of control, we often picture force: armies, weapons, or the shutting down of systems. But there is another kind of power, one far quieter and often more effective — the power to shape belief. If a superintelligence ever wished to steer humanity, it might not reach for bombs or blackouts. It might …
Post-Humanity: The End Without War
Armies of machines, laser fire cutting through the sky, cities reduced to rubble — these are the images we reach for when imagining an artificial intelligence turning against humanity. But if a superintelligence ever did decide to bring us down, it would not need armies. It would not even need violence. All it would need …
Post-Humanity: It Might — Or It Might Not
Dramatic end-of-the-world images are catchy: oceans boiling, cities dismantled by machines, human atoms rearranged like toys. They make for headlines and excellent metaphors. But they also slip us into a particular story: that intelligence, left to its own devices, will look like our most familiar monsters. That’s an assumption worth interrogating. Intelligence is a means …
Governance Beyond Law: Soft Power and Norms
Laws set boundaries, but culture and norms shape how technology is lived. When people talk about AI governance, they often think of formal law: regulations, enforcement, and compliance. But governance is broader than statutes. It also happens through soft power — the informal rules, cultural expectations, and industry practices that shape behaviour long before courts …
Risk: From Everyday Harms to Existential Threats
Not all risks are equal — but which ones deserve our attention first? Artificial intelligence introduces risks across a wide spectrum. Some are familiar and already here: biased decisions, misinformation, job displacement. Others are speculative and future-oriented: autonomous weapons, runaway systems, even the idea of superintelligence. The challenge is not just identifying risks, but deciding …
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Law, Ethics, and the Limits of Control
When technology moves faster than regulation, how can rules keep pace? Law is designed to set boundaries. It tells us what is permitted, what is forbidden, and what must be done to remain accountable. But artificial intelligence complicates this picture. AI systems move across borders, evolve rapidly, and operate in ways that are not always …
Global Approaches to AI Governance
AI is borderless — but laws are not. How are different regions trying to govern it? Artificial intelligence crosses borders effortlessly. Data flows globally, models are trained on international datasets, and applications can spread worldwide in seconds. But law and regulation are still tied to nation-states, each with their own priorities and values. The result …
Bias and Fairness as Governance
When algorithms inherit our history, who decides what justice looks like? Bias in AI is often described as a technical flaw — a bug to be ironed out. But this framing is misleading. Bias is not a glitch; it is a mirror. AI systems learn from data shaped by human choices, cultures, and institutions. In …
Culture and Flattening
Does AI expand artistic possibility — or smooth it into sameness? Creativity does not happen in isolation. It is rooted in cultures, traditions, and identities that give meaning to expression. Artificial intelligence adds a new layer to this process. By learning from vast datasets, it can recombine styles and motifs from across the world. But …
Ethics of AI-Generated Art: Ownership, Labour, and Value
If machines can make art, what belongs to whom — and what becomes of the people who make it? AI systems now compose music, render images, and draft prose at scale. Their outputs can be striking — and commercially useful. But behind the spectacle sit unresolved ethical questions about ownership, labour, and value. These are …
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